Fire Whiskey explores a range of Chinese-inspired whiskey blends, recognising the growing interest in whiskey within Chinese culture and the accessibility of international products. The initial concept explored a tribal-style dragon with an expressive, almost emotive quality. However, as the design developed, this became increasingly complex, so I simplified the direction and introduced a flame motif to create a stronger and more immediate visual representation of the Fire concept.

The bottle uses a chunky, square format to give the product a substantial and distinctive presence. The label and closure are designed to resemble a traditional wax seal, creating an antique and handcrafted character while reinforcing the premium positioning of the whiskey.

The Chinese character for Fire is incorporated into the design as a key graphic element, providing a direct connection to the product’s cultural inspiration.

The final visuals were created using 3D modelling and rendering, with AI used to introduce subtle natural imperfections and enhance the glass and whiskey, particularly the refractions and interaction of light through the materials.