My background is rooted in the graphic design industry. Covering every stage of the creative process, from concept and design through to final artwork. Over the years, I’ve worked across packaging, POS, advertising, branding, and a wide range of digital marketing projects.

I first started working in 3D visualisation in 1999 using one of the earliest versions of Cinema 4D on the Apple Mac G4 systems. As the software evolved, I explored LightWave, before eventually settling on Autodesk Maya. This became my primary 3D application for many years. Maya remains, in my opinion, one of the most powerful tools available, particularly for rendering, simulation, and advanced effects.

More recently, I’ve returned to Cinema 4D and have been impressed by how capable it has become. It delivers exceptional results and offers outstanding value, making it a fantastic tool for product visualisation and motion graphics. While I still believe Maya has the edge in certain areas, Cinema 4D has become an important part of my workflow.

I’ve also embraced AI-powered creative tools (Krea.ai) to enhance my renders. Rather than replacing the creative process, AI helps add subtle imperfections, improve materials such as glass and metallic foils, and create more natural, realistic finishes, all while significantly speeding up production.

This website showcases a mixture of personal concept work and commercial projects. Many of the concept pieces have been created to explore the capabilities of Cinema 4D. While the commercial work highlights projects completed for a range of well-known clients.

Some of the companies I’ve worked with include Claessens International, where I produced work across several whisky and vodka brands. Interbrand, contributing to Sensodyne packaging design and artwork and recreated the packaging in 3D to demonstrate a realistic visualisations. Then another company, Two by Two, where I designed perfume bottle concepts, packaging, and created numerous retail display stand visualisations.

I’m incredibly grateful to have spent more than 20 years freelancing during one of the most exciting periods in the design industry. Collaborating with talented people and respected brands on a wide variety of creative projects.

So, take a look around, relax, and enjoy exploring both my concept work and the real-world projects I’ve been fortunate enough to be involved with.

There’s plenty more to come.

I’ll be revisiting some Guinness advertising designs I created years ago and bringing them to life in the 3D enviroment. You’ll also see a collection of luxury watch concepts, plus work from the Kenco coffee range that I originally designed, alongside Dunkers and Dairylea projects while working with the Kraft portfolio of brands.

There are always new ideas to explore, techniques to experiment with, and projects to bring to life.

So much to create… and never quite enough time… Let the creations begin…

I’ve been in the industry for around 26 years, and I’ve seen it all, from airbrushing, Letraset and photolithography in print, through to digital, digital media, and now AI.

To still be doing what I do after all these years, I must really love it.

And I think that’s what it comes down to for me: the love of creating realism from a completely blank canvas. Taking nothing and turning it into something that feels real, has depth, character and life.

Technology has changed beyond recognition, but that feeling hasn’t.

That’s the bit I still love.

3D VISUALS, PRODUCT DESIGN & VISUALISATION
Creative and high-quality 3D visuals that bring your product concepts to life.

3D MODELLING TO FINAL RENDERED PRODUCT
From initial 3D modelling and design development through to detailed, photorealistic final renders.

PHOTOSHOP RETOUCHING
Professional image retouching, compositing, colour correction, clean-up and final polishing.

AI-ENHANCED REALISM & PHOTOSHOP FINISHING
Enhancing 3D renders with AI-assisted realism, followed by professional Photoshop retouching and clean-up for a refined, realistic final result.